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Essays 151 - 180
2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...
The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...
free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...
The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...
be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...
technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...
were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...
Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...
increasingly changes the way in which business is practiced. There are few aspects of business which are not today affected in som...
the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...
may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...
a source of competitive advantage, however, that the two advantages of cost and differentiation are not compatible, and will creat...
The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...
In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...
replaced them at the same rate, maintaining a rough equilibrium," Wilson states. However, this is no longer the case. The rate of ...
In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...
a particular good or service. The other section well discuss is that of managing external forces, in other words, opportun...
note. I use an iMac. At the print coupons site, there was a message: Our coupon printing technology is not supported ... or Macs r...
and this gives a firm instant online visibility (PG). The website presents an opportunity for people seeking employment as well...
This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...
top sellers or top rated wines. Both pages offer numerous hyperlinks, including a top menu for going directly to specific places....
year (Anonymous, 1999d), Priceline.coms success seems to have surprised everyone but Jay Walker. The founder remains pragmatic ab...
In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...
Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...
They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...
electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...