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Essays 601 - 630

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

CADILLAC CTS 2014 MARKETING ASSESSMENT

Provides a marketing plan for Cadillac's CTS. There are 17 sources listed in the bibliography of this 9-page paper....

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

The BART System: Defects And Problem-Solving

an economic and political undoing of enormous proportions. BART was faced with much the same predicament in 2005, grappling with ...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

EXPANSION PLANS -- KUDLER FOODSEXPANSION PLANS -- KUDLER FOODS

and board of directors. The "learning curve" of integrating the bought companys brand and employees into Kudlers could be steep. R...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

'Government Responsibility for Retirement Plans' 2004 Australia Article from a Socioeconomic Perspective

good amount of money. She admitted that she has other investments and her husbands retirement account is elsewhere. She speaks not...

Case Study of the London Plan and Successful Spatial Planning Strategic Factors

started that is still ongoing regarding the development of a successful spatial plan. This process of spatial planning for London ...

'Voluntary Protection Plans' of the Occupational Health and Safety Association

In ten pages these 'voluntary protection plans' as devised by OSHA to maintain workplace safety are examined. Ten sources are cit...

Developed Country's Health Plan and Bill Clinton's Health Plan Compared

The changes that have occurred in healthcare over the last few years make it obvious that if healthcare representatives are to do ...

Making Action Plans or the McGill Action Planning System (MAPS)

Canada. It was named for the university where it was developed, McGill. Initially, the system was intended to be used as a part of...

Linkage Between Strategic Plan and Business Plan

In five pages this paper discusses a fictitious company in a consideration of how an articulated strategy can be reinforced by the...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Overview of American Muscle Cars

In eight pages this paper discusses the desirability of the American muscle car despite sophisticated automotive technological adv...

Pullman, Illinois and George Pullman

In five page this paper examines the town of Pullman, Illinois in a consideration of whether or not its construction satisfied the...

Cars and The Grapes of Wrath by John Steinbeck

In 5 pages this paper examines what the car symbolized in this classic novel by John Steinbeck. There are 5 sources cited in the ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Electric versus Alcohol as Alternative Fuel for Automobiles

In this paper consisting of ten pages these alternative fuel sources for cars are examined with the conclusion that despite their ...

The American Experience of a Polish Immigrant and His Business Selling Used Cars

In five pages this report exhibits reporting in a combination of neighborhood business and human interest in the story about small...

Unpopular Option of Car Pooling

In four pages the reasons why popular society does not embrace the concept of car pooling in order to save in the costs of transpo...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...