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Essays 991 - 1020

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

The Change in Africa's Dependence on Europe

9 pages and 7 sources. This paper considers the transformation of Africa in recent decades, including the emerging view of Africa...

Cluetrain and Marketing Guru Design

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

An Examination of Corn as an Agricultural Commodity

In this paper consisting of nine pages agricultural commodities as they relate to corn are discussed and include an examination of...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

position prior to the introduction of iTunes and the way it changes the music industry, Initially the ability to distribut...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...

Student Provided Case Study on Pfizer's Marketing

their herd. This is also where there may be different values. We have seen with the larger business there is a desire to control t...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...