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A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...