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Essays 61 - 90

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

An Article on Disadvantaged Children Critiqued

families without active phone numbers were mailed surveys. The results indicated, even after controlling multiple variables, suc...

Action Research and Public Health Nursing

This research paper is based on a study conducted by Pamela A. Kulbok and her colleagues (2013), which utilized action research. T...

Children's Reading Motivations and Effective Strategies

In ten pages this research paper discusses children's reading and various classroom motivational strategies with current research ...

Karl Popper's Method and Educational Research

irrational attitude towards the customs of social life, and the corresponding rigidity of those customs" (Popper quoted in McInnes...

STD Services and Epidemiology

to social behaviors; therefore, this area of research is associated with social epidemiology, which indicates the socioeconomic fa...

Ainsworth/Attachment Theory

following discussion of attachment theory, which particularly focuses on the contributions of Ainsworth, offers an overview of it...

Hamburger Quality Study and Application of Qualitative Research

used in Beck, 2006). The purpose of this type of study would be to gain a better understanding of the impacts of quality factor...

Nursing Research/IRB Application Process

This research paper offers an overview of the role that institutional review board approval has in regards to ethics and nursing r...