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Essays 241 - 270

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

Cluster Analysis, Multidimensional Scaling, and Factor Analysis

"the feasibility of bringing new generic drugs to market" (Innovating Opportunities, n.d.). Email to Upper Management Facto...

Application of Theory on Delinquency

that blockage of these goals can result in delinquency that indicates that deviant behavior is an illegitimate method for achievin...

A Review of the Promises Vs the Ethics of Stem Cell Research

of stem cell research. These first three chapters benefit from the contributions of James Thompson himself (the man that first is...

Applying Motivational Theory to Education

in their home background. By creating and maintaining a nurturing and positive learning environment in their classes, teachers can...

Effective Listening

essential skill. The following examination of active listening will, first of all, review the components of active listening and t...

Kuhn's theory of the paradigm shift

which contradicts the paradigm, and which cannot be explained within the terms of the paradigm. This gives rise to further researc...

Illness and Culture in How the Garcia Girls Lost Their Accent by Julia Alvarez

differences between cultures consist of variation in their main pattern in terms of these five dimensions and that these differenc...

Teaching Children to Read: A Research Guide

sound components of a word and so can break a word down by sounds (NRP, 2000; Kamii and Manning, 2002). The following is a classr...

IT and Engineering

This research paper describes the applications of software engineering that can meet the needs of the IT infrastructure. Four page...