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Essays 241 - 270

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

Application of Theory on Delinquency

that blockage of these goals can result in delinquency that indicates that deviant behavior is an illegitimate method for achievin...

Cluster Analysis, Multidimensional Scaling, and Factor Analysis

"the feasibility of bringing new generic drugs to market" (Innovating Opportunities, n.d.). Email to Upper Management Facto...

Applying Motivational Theory to Education

in their home background. By creating and maintaining a nurturing and positive learning environment in their classes, teachers can...

A Review of the Promises Vs the Ethics of Stem Cell Research

of stem cell research. These first three chapters benefit from the contributions of James Thompson himself (the man that first is...

Kuhn's theory of the paradigm shift

which contradicts the paradigm, and which cannot be explained within the terms of the paradigm. This gives rise to further researc...

Effective Listening

essential skill. The following examination of active listening will, first of all, review the components of active listening and t...

Illness and Culture in How the Garcia Girls Lost Their Accent by Julia Alvarez

differences between cultures consist of variation in their main pattern in terms of these five dimensions and that these differenc...

Peer Reviewed Articles on Play Therapy

direct the session at all, but simply asks questions that stimulate communication between the child and the facilitator. This mode...

Family Therapy Options of Problem Focused and Solution

children or adolescents was a direct result of dysfunctional aspects of family relationships (Bertolino, 2003). Consequently, they...

Social Engineering of Adam Podgorecki

social changes" (Podgorecki, 1990, p. 62). The concept of sociotechnics was first introduced into the Western scientific community...