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Essays 421 - 450
where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...
One hundred fifty seven enterprises listed A shares and two companies issued convertible bonds which all had an aggregate capital-...
and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...
this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...
has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...
by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...
always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...
long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...
that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...
the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...
In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...
of all ethnicities, races and socioeconomic groups is high, as there were roughly 9 million new infections among young people aged...
who those customers are. This is different from mass marketing, which we discussed above, and which treats the market as a homogen...
be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...
In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...
the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...
In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...
with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...
In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...
Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...
in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...
is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...
BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...
be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...
The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...
seeking to do business in the area. These included restrictions, such as not being allowed to learn Chinese, only being able to li...
easily from one topic to the next and clearly developed all ideas, and the use of and proper citation of sources. The Clearing Ho...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
This paper is a critique of Pulido-Martos, Augusto-Landa and Lopez-Zafra (2011). All aspects of the research are described. Ten pa...
This paper pertains to the model of adult education development by Malcolm Knowles, i.e., andragogy. The writer also discusses cri...