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Essays 181 - 210

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

A Look at GSS, DSS and MIS

upon data that is taken from a broad array of sources ("Decision Support System," 2009). An example is provided by suggesting that...

MIS at a Large Snack Company

Interchange which exchanged information between computers. This allows employees in different areas to obtain information needed. ...

MIS at Merck

is that of product information. This process may lead to increased value in the company. The idea is that the ability to...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

MIS In Schools

make this change will have to consider and plan for. The installation and technical operation as well as the human aspects need to...

Rental Equipment Company and MIS

positive gains of technology and the importance of supporting technological advancements in the equipment rental business. CHAPT...

MIS Case Study of Cathay Pacific Airways

2005). The company was initially headquartered in Shanghai but was subsequently moved to Hong Kong (Cathay Pacific Airways, About,...

Using MIS

the need to adapt and change the system, incurring further cots and delays to the meeting of the goals, as was seen with the manag...

Banking and MIS' Role

companies current performance and to use that information to makes changes and adaptation. One can see how this would be useful i...

IT and MIS Strategic Uses

enabled, he noted, by advances in chips, connectivity and computing devices" (Trembly, 2002; p. 18). Yoran (2002) sees a la...

Overview of MIS

In five pages this paper examines Management Information Systems in an overview that includes considerations of operating systems,...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

New Running Shoes' Line and Market Research

In ten pages this paper considers a new athletic shoes' line in an examination of appropriate market research with such approaches...

Market Research Approaches

In six pages the various ways of conducting market research that are available to an entrepreneur are examined. One source is cit...

Personal Digital Assistant Market Research

In four pages this paper discusses an 'all in one' handheld telephone in a consideration of how to conduct appropriate research in...

Marketing Research Firms and 'Unnecessary' Copyright Laws

In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...

Proposal on a Marketing Research Model

This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project cont...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Market Research and its Limitations

properly, is limited by their typical restriction to a two-dimensional plane (1997). In some way, it is not the research that is a...

Marketing Research Application

the best possible prices or product availability are meaningless of potential customers are unaware that a certain organization co...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

'Bug Shop' Market Research

other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Research on Sports Marketing Issues

In twelve pages this research paper examines sports marketing in terms of its importance and the activities of auto racing, Notre ...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...