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Essays 421 - 450
In six pages a marketing officer job candidate's assessment is provided and includes experience skill criteria, attitude, communic...
is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...
opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...
Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...
At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...
As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...
In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...
- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...
is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...
This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...
for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...
In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...
In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...
In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...
Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...
a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...
In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...
law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...
In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...
have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...
profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...
market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...
of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...
4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...
a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...
of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...
is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...
of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...
of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...
art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...