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Essays 31 - 60
order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...
to the Co-Operative bank. It is not a problem isolated to the UK, this is being seen internationally, from Italy to the US differe...
disposable income that is available, lessening the spending power. For businesses there is a duel effect, they may find that they ...
The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...
within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...
foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...
seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...
production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...
model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...
support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...
kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...
chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...
The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...
QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...
aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...
incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...
the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...
differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...
valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...
In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...
In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...
This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...
Full time.............................| 91,868 Part time.............................|...
In twelve pages this paper discusses a proposal for a beef retail business to begin utilizing electronic commerce in a considerati...
care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
This five page paper highlights trends that unfolded between late 1995 and early 1996 in G.D.P. for retail sales, interest rates, ...
In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv...
This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...