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Essays 541 - 570

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Full Spectrum Long Term Care Business Plan

Hamilton View proposes to provide a full range of options for seniors, beginning with independent living, moving into assisted liv...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

United Kingdom's Private Medical Insurance

may be companies such as the British United Provident Association, better known as BUPA, where there is the direct provision of he...

Career Choice of Marketing

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

Tactics of Persuasive Marketing

In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in...

Wholly Owned Subsidiaries, Joint Ventures, Licenses, and Exports

In five pages this paper discusses foreign market business transactions and issues of wholly owned subsidiaries, joint ventures, l...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Australian Market and Salton Inc.'s George Foreman Grill

(Salton, 2002). * 1991 - Salton goes public and offers the IPO (Initial public offering) on the stock exchange (Salton, 2002). * 1...

Business Administration Overview

combine to form the big picture, a portrait of a strong and solid business administration. II. Component One - Overall Management...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

BabyCare Ltd Case Study

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

OVERVIEW -- ACHRONIX SEMICONDUCTOR CORPORATION

run on something other than the vacuum tubes that kept their larger cousins going. Along came the semiconductor - a wafer, or "chi...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...