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Essays 1981 - 2010

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

The Nokia XpressMusic; Competing with iPhone

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Shifting Vietnam to a Global Economy

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Canada - Marketing Cases

27.3 percent living in single-detached homes, 7.2 percent living n semi-detached houses, 5.6 percent in row houses, 4.4 percent in...

Operational Business Model

country government officials and industry competitors to gain access to a target market" (Carter, 1998). Moreover, this refitted ...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

US-China Trade 2008

Chinas "Exports to the U.S. rose 9.9 percent in the first seven months of 2008 from a year earlier after gaining 8.9 percent in th...

Military Leaders Make Good Business Leaders

are both former military officers (Des Moines Business Record, 1999). Dalzell said that he gained his leadership skills during his...

Berkshire Hathaway Management

Berkshire Hathaway is a holding company for a plethora of businesses. It is operated and run by Warren Buffet, Chairman and CEO. T...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Rakuten

its home state, however there are a large amount of international opportunities. There are also dangers with international opportu...

"Pretty Woman" - Social Psychology Principles

blatantly flaunting his guest throughout the hotel lobby and enjoying the shocked reactions, he did so with the understanding that...

A Busines Plan for Tudor Bookstore

are these larger but more rigid chains. We plan to use our size as a positive aspect of our business. 2.1 Company Ownership Th...

Kudler Fine Foods Case Study; Legal Issues

unlikely that the employer will be able to rely on this alone. There has been the introduction of a number of common law exception...

Building Green

Organizations reasons for constructing environmentally friendly buildings are as varied as the designs that have emerged through t...

Human Resources Strategies In A Changing Organization: Development And Change

their employees. Leading by example may be considered clich? in the broader spectrum of business operations, however, McNamara (2...

Business and the Law

The writer looks at a number of different facets of the law which impact either directly or indirectly on businesses. The consider...

Saudi Arabia Investment

replaced by his son Prince Abdullah upon his death. The official language is Arabic, even though English is spoken "in commerce a...

Merger Effects

In 2002, "eBay acquired all of the outstanding shares of PayPal in a tax-free, stock-for-stock transaction using a fixed exchange ...

Business Dynamics of ZDNet News

rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish...

How Has Net Impact Influenced Corporate Social Responsibility?

students by incorporating the concept of CSR into curricula. Net Impact - comprised of no fewer than one hundred twenty-five chap...