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Essays 1981 - 2010

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

US-China Trade 2008

Chinas "Exports to the U.S. rose 9.9 percent in the first seven months of 2008 from a year earlier after gaining 8.9 percent in th...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Operational Business Model

country government officials and industry competitors to gain access to a target market" (Carter, 1998). Moreover, this refitted ...

Canada - Marketing Cases

27.3 percent living in single-detached homes, 7.2 percent living n semi-detached houses, 5.6 percent in row houses, 4.4 percent in...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

Human Resources Strategies In A Changing Organization: Development And Change

their employees. Leading by example may be considered clich? in the broader spectrum of business operations, however, McNamara (2...

Examining an Business Operation

This gave him an idea. With this idea he went to the brothers that owned the stores and sold them on the idea of opening several m...

Environmental and Energy Tax Provisions

the fact that a "tax credit reduces tax dollar-for-dollar," while a deduction "only removes a percentage of the tax that is owed" ...

Change at FMCool; A Case Study

This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...

How Has Net Impact Influenced Corporate Social Responsibility?

students by incorporating the concept of CSR into curricula. Net Impact - comprised of no fewer than one hundred twenty-five chap...

Berkshire Hathaway Management

Berkshire Hathaway is a holding company for a plethora of businesses. It is operated and run by Warren Buffet, Chairman and CEO. T...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Military Leaders Make Good Business Leaders

are both former military officers (Des Moines Business Record, 1999). Dalzell said that he gained his leadership skills during his...

Rakuten

its home state, however there are a large amount of international opportunities. There are also dangers with international opportu...

"Pretty Woman" - Social Psychology Principles

blatantly flaunting his guest throughout the hotel lobby and enjoying the shocked reactions, he did so with the understanding that...

Kudler Fine Foods Case Study; Legal Issues

unlikely that the employer will be able to rely on this alone. There has been the introduction of a number of common law exception...

Building Green

Organizations reasons for constructing environmentally friendly buildings are as varied as the designs that have emerged through t...

Business and the Law

The writer looks at a number of different facets of the law which impact either directly or indirectly on businesses. The consider...

Merger Effects

In 2002, "eBay acquired all of the outstanding shares of PayPal in a tax-free, stock-for-stock transaction using a fixed exchange ...