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Essays 271 - 300

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Viagra Marketing by Pfizer

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...