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Essays 31 - 60

Corporate Risk Management and Exxon Mobile

In sixteen pages Exxon Mobile's financial structure is examined in a consideration of how market risks are dealt with. Ten source...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Convergence Culture; the Case of the Game Call of Duty 4

games. Against this background it may be argued that Call of Duty 4 could have been perceived as reaching the end of...

The Traveling Executive and a Communication Solution

A traveling manager's different communication solutions to network with clients and his office are discussed through an examinatio...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

United Kingdom Sales of the X600 Mobile Telephone by Samsung

(Samsung, 2004). The telephone also has a number of features as well as the camera which is one of the fashionable items of ...

Mobile Telephone Company and a Decision Support System

an industry (in this case, mobile telephone). Decision Support Systems Decision Support Systems, abbreviated DSS, refer to inter...

Parking Cars and Mobile Phone Payment Systems

The services that are offered in this sector can be divided into two main sectors, the prepay services, where credit is purchased ...

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Antitrust Regulation and its Direction

In eight pages the direction of the United States' antitrust regulation is analyzed in a discussion of the long distance telephone...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Three Stages in the Development of a Distance Learning Program

Cronin, 2005). The university offers lessons that are delivered in a range of mediums, including the use of video presentations, p...