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Essays 451 - 480

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Green Business Marketing

In a paper of nine pages, the writer looks at green businesses. The marketing of such businesses is analyzed in depth. Paper uses ...

Changes Brought About by the 1929 Crash of the Stock Market

do remember stories about it. It was the one where people lost everything. Some committed suicide. Some lived in despair. Others m...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of BMW

market conditions and fashion or trends move faster. There is also a higher level of consumer choice which has developed as time h...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Stress Related to Work

subconscious finds either threatening or challenging (Varhol, 2000). The bodys reaction to stress is a protective mechanism that...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Issue of Community Policing

a proactive partnership between law enforcement agencies, community, the DAs office, and public and private groups (Weinstein, 199...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Nursing Shortage in Canada

considering this economic downturn, the numbers of undergraduates pursuing nursing careers began to also decline. In 1991, Canada ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...