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Essays 361 - 390

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

K&O

founded by Othman Kamal and Khaled Sadary who inherited a family tailoring business that had been established in 1933. Starting ...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...

JP Chase Morgan

New York Chemical Manufacturing Company was founded, a year later the charter of the company was amended so that the company could...