SEARCH RESULTS

YOU WERE LOOKING FOR :Marketing Strategies of the Mills Corporation

Essays 481 - 510

Mobil Corporation's Multicultural Diversity Management

In fifteen pages this research paper examines the relationship between Mobil Corporation and Mobil Equatorial Guinea Incorporated ...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Management Style of Scana Corporation's Chief Executive Officer William B. Timmerman

In six pages this paper examines the leadership and style of management represented by William B. Timmerman, CEO of the Scana Corp...

Oracle Corporation's Directional Missteps

In seven pages a consideration of Oracle's position in 1990 is presented with a discussion of some of its corporate missteps with ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Enron Corporation's Collapse

the Enron candidate bought Baileys campaign manager (How Enron Did Texas). Although Bailey did win, it was by an exceptionally na...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

Ethics of the Ford Pinto

deaths resulting from the Pintos faulty design because no one at Ford could know the future. Certainly design engineers did not i...

Ethics of the Ford Pinto

design engineers did not intend for the Pinto to be dangerous in rear-end collisions, so the Kantian perspective essentially would...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Boeing Corporation's Macroenvironmental Analysis

that operates throughout the world but generally reports to the US headquarters. General Environment The overall economy an...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

MARKETING STRATEGY FOR A PLASMA TV

As mentioned above, the product in question is a plasma television. At first blush, it would seem as though marketing such a produ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

Marketing Strategies for the Chevy Volt

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...