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Essays 211 - 240

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Cigarette Marketing at Philip Morris and R.J. Reynolds

premium brands by the same manufacturer (Beardi, 2001). As such, what the cigarette companies attempt to sell is image and self-es...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

Singapore's Economy and Issues

In six pages the economy of Singapore and its relevant issues are examined with such topics as supply side economics, Gross Nation...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Lehman Brothers And CEO Dick Fuld

him only $3 billion. JPMorgan is getting more and more nervous by the day that Lehman is going to file bankruptcy. The same day, J...

Ethical Decision-Making: Confidentiality

This research paper/essay pertain to ethical decision-making and confidentiality issues. Drawing on an episode of ER broadcast in ...

NOHSE Guidelines

This essay discusses possible ethical problems that can arise in regards to three of the ethical guidelines statements issued by t...

Social Work, An Ethical Dilemma

This essay pertains to a ethical issue that involves untrained workers being asked by the social worker's agency to instruct intel...

Apple and Their Ethical Position

be a good corporate citizen. However, these events do not indicate what the ethical responsibility of Apple is or should be. ...

Ethical Considerations and Artificial Insemination

childs right to have knowledge and access to his or her genetic heritage. Artificial inseminations using donor sperm has been esti...

Assessing Personalities

the client (APA, 2011). This would be spelled out in the limits to confidentiality agreement not yet signed. These same restrictio...

Aging Society and the Ethical Challenges This Presents

the American population becomes progressively older. This report warns that we are on the threshold of becoming a basically "geria...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Artificial Nutrition/hydration & Terminal Pediatric Patient

the insertion of a central line, threaded through a vein, and it was once believed that it would aid cancer patients, restoring ap...

Ethical Perspectives and Workplace Issues

the greatest number is the right thing to do (Utilitarianism: The greatest good for the greatest number, 2004; hereafter Utilitari...

Breast Cancer Research & Ethics

personal opinion can affect human behavior, and the frequently complicated nature of ethics complications in cancer research. It a...

After-School Program Grant Case

This case focuses on one professional who is applying for a grant to expand his after-school. He wants to hire a friend as program...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

BHS and Ethical Clothing

manufacturing process to ensure that human rights are not violated, and what steps they take to penalise such violations. ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Ethics and Computers in the Workplace

problems is usually a human misuse of information and technology (1). Still, as new technologies unfold, specific ethical questio...

Ethics and Leadership

leadership the determination of what is ethical leadership and how it can be practiced and identified will be placed into a more m...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Ethics and Legal Issues in Nursing

typically covered by the Nursing Practice Act of the particular state in which a nurse is practicing, as this piece of legislation...