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Essays 391 - 420

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Validity of Content and Politics on Television

In ten pages this paper assesses the content validity of televising political debates and gives it high marks for discourse promo...

The Validity of Sexual Abuse Charges Made by Children

12 pages and 9 sources. This paper provides an overview of the issue of the validity of sexual abuse claims made by children. Th...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Disproving the Theoretical Validity of Panpsychism

"Take a sentence of a dozen words, and take twelve men and tell to each one word. Then stand the men in a row or jam them in...

Basis of Cognitive Psychology and Ecological Validity

psychology has paved the way for a paradigm change in science. The same paradigm shift that facilitated psychologys change in foc...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Friedrich Nietzsche Quote from Beyond Good and Evil and its Validity

The validity of the quote 'In individuals, insanity is rare, but in groups, parties, nations, and epochs it is the rule' featured ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Overview of the Monroe Doctrine's History and Validity

In ten pages this paper presents an historical overview of the Monroe Doctrine and argues that it represents an outdated policy. ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Testing the Validity of California's Proposition 227

The writer suggests an experiment as a research project, in which the object is to test the validity of California Prop. 227, whic...

Continued Validity of the Frankenstein Story

In ten pages this paper considers the issues contained within Mary Shelley's classic novel Frankenstein and how they remain as val...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Auteur Theory and its Validity

In five pages this paper discusses autheurism's validity in an analysis of Stanley Kubrick's films. Five sources are listed in th...

The Validity of Information in Magazines

This paper examines the topic of information accuracy and truth in the content of magazines. This six page paper has seven source...