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Essays 91 - 120

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Advertising and Propaganda II

In five pages this paper examines how propaganda is used as a persuasive marketing tool in advertising. Five sources are cited in...

Community Nursing Program Marketing Plan

In six pages this paper examines a marketing plan for a community nursing program regarding the recruitment of students to volunte...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ...

Marriott Hotels and Capital Structure

In fifteen pages a Marriott Group student supplied case study is examined in terms of corporate goals and accommodating financial ...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Overview of Flintknapping During the Prehistoric Era

In fifteen pages this paper defines flintknapping and discusses the tools used for making these prehistorical tools such as scrape...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

An External Environment Analysis

sites that analyze (correctly) the data they report are of more use than those which do not, of course. When all were concerned f...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Project Management Control Tools

appropriate technical expertise in each functional area. Turban (2002) writes that this approach enables the project team to prod...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Hoshin Planning Process

2009). These indicators are pre-determined and quantifiable (Reh, 2009). They will differ depending on the type of business. Very ...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Rich Pictures and a Business Tool

manufacturing companies may be a lack of efficiency within the firm as a whole and falling productivity or sales levels1. In this ...

How Firms Use Hedging Tools

The writer looks at the way a firm can protect itself from exposure to risk by using hedging tools. The use of currency purchases...

Quality Improvement Tools Healthcare

or the frequency level of falls in terms of overall patient numbers. For quality improvement to take place it is necessary not onl...

Gap Analysis On Home To Reduce The Potential for a Fall

The writer creates an assessment to tool to identify household environmental risks that may increase the risk of a fall. The use o...

Effective Healthcare Management

This research paper pertains to the fact that a variety of tools have been designed in order to identify and assess the competenci...

Candidates Views on Fairness in Job Recruitment

collecting background information on the candidate; gathering only information which was classified as objective and could be veri...

Teaching Students of Different Subjects; Differences in Approach

differences between historians and biosciences, it would appear highly likely that there will be differences between accounting an...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Choosing a Method to Survey Employees

There are many situations in which an employer may wish to gain the options of employees. The writer looks at the way a survey to...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

VIRAL MARKETING: IS IT ETHICAL?

Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...