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Essays 151 - 180

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Steel Industry

falls in the stock markets, including steel companies. This movement to share prices in response to external influences reflects ...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Case Study of an Import and Export Company

they are an underused tool. They were first put together and released by the International Chamber of Commerce (ICC). Their aim wa...

Starbucks Expansion In China

2003). This rigid set of criteria has never deterred any potential partner from applying to Starbucks to become a branch (Thunderb...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Asian Presence of Glaxo Wellcome

In twelve pages this important pharmaceuticals' company's China expansion is discussed. Seventeen sources are cited in the biblio...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Hong Kong and China Economics

In ten pages the economic histories of China and Hong Kong are discussed in an assessment of pros and cons regarding China's rappr...

China, Korea, Japan, and Education

In nine pages the Asian system of education is examined in a contrast and comparison of structures in China, Korea, and Japan....

China and Christianity

one more thing that has plagued groups around the world, and that is religious persecution. In fact, a conservative lobbying group...

China and the United States' Trade Relationship

In five pages this paper examines free trade in an overview of various issues including China's agriculture and the trade relation...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Development of Buddhism

in order to trade, with the understanding that China had many things that other parts of the world did not possess. It was also an...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Imports from Mexico and China and Their Impact Uponn U.S. Manufacturing

the U.S.? A huge trade deficit -- and loss of millions of manufacturing jobs (Anonymous, 2004). In terms of the trade deficit, acc...

The Transformation of China in the 20th Century

and 3. Chinas policy towards the Soviet Union and its leaders as opposed to those it formulated in regard to the U.S. and its lea...

International Cooperation and Chinese Competition Law

China in the direction of greater economic and personal freedom by adopting a consistent, long-run policy that normalizes trade re...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Media and Film Documentaries in China

which provided free education, pensions, and social services to the people and peasants. Instead, the self-sacrificing citizen of ...

Self Strengthening Movement of China

Western barbarians," a position supported by several other historians, including Wilson (1993). Increasing Contact with th...

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

India, China, the World Trade Organization, GATT Treaty, and Multilateral Relationship Advantages and Disadvantages

In fourteen pages this paper examines negotiation and trade relationships between India and China in this economic comparative ana...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...