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Essays 151 - 180

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Analysis of Walking on Thin Ice by David Hempleman Adams

In five pages the author's North Pole experiences are summarized in a consideration of his book with textual content analysis also...

Walking on Thin Ice by David Hempleman Adams

In seven pages this paper discusses the North Pole expedition of 2 men as recounted in this text by David Hempleman Adams. There ...

Cultural Symbolism and Ben and Jerry's Ice Cream

In six pages this research paper examines Ben and Jerry's in a consideration of its corporate structure and successful human resou...

Human Resources and the Ben and Jerry's Ice Cream Company

In ten pages a SWOT analysis is applied to Ben and Jerry's in terms of its current human resource strategies. Eleven sources are ...

Ice Age Men' Symbols and Art in David Crowley and Paul Heyer's Communications in History

In seven pages the first chapter of this text is examined in an overview and then applied to a discussion of communications as per...

Analyzing the History of Ben and Jerry's Ice Cream

Both locally and globally they support and work with the Business for Social Responsibility organization which helped establish ov...

Eldridge Cleaver's Soul on Ice and Betty Friedan's The Feminine Mystique

In a paper consisting of eight pages a common denominator is sought in two postwar viewpoints that seem on the surface to be widel...

Eldridge Cleaver's Soul on Ice

In five pages this paper analyzes Eldridge Cleaver's autobiography in terms of how it portrays 1960s' 'Black Power.' Five sourc...

Lorene Cary's Autobiographical Black Ice

life head first with a passion that is seldom witnessed among students even in the best of circumstances. She even immediately en...

Analysis of Ben and Jerry's Ice Cream Company

had distributed their ice cream by hand locally, in 1986, the Company signed an agreement with Dreyers Grand Ice Cream in order to...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Case Study on Ice Toys Retailer

increase the pressure on the packing department. We are told that each member of staff is able to pack 4.3 packages an hour. This ...

Dippin' Dots Ice Cream

not his forte. His thought of selling the company is a good one. It would allow him to turn attention to other creative challeng...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

"Fire and Ice" by Robert Frost: A Poetic Analysis

Contrasting the images of fire and ice are repeated to emphasize the duality of human nature. They also reveal how love and hate ...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...