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Essays 421 - 450

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Business Plan to Open a Chain of Fruit Juice Cafes

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Management : Principles & Roles

of Management, 2006). Fayol said these functions were universal; all managers performed these functions or tasks regardless of ind...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

When Keynes Believes Markets Fail to Function Properly in Laissez Faire Capitalism

(Nellis and Parker, 1996, Keynes, 1963, 1997, Leontief, 1936). There are different market considerations where there should be int...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Industry Position of Viacom

in keeping with their MTV and Nickolodeon roots, but Viacom also has acquired Blockbuster Video and Music, Paramount Studios and S...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Financial Market Regularities or Anomalies?

In eight pages this essay examines whether or not the market features more regularities or anomalies with various pricing models u...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Marketing Mix of United Kingdom's Royal Mail

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

UNIVERSITY MARKETING PLAN

university for a secondary market (in other words, population is between one million and three million people). Well also assume t...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...