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Essays 361 - 390

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Ethical Filtering

to fulfill this duty, "healthcare CFOs must be uncompromising in their adherence to the highest ethical standards" (Stango, 2006)....

Changes in the Music Industry

to the forefront. It serves as a good example of new problems and ethics of music sharing. Simply, it is now easier for people to ...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...

Ethical Decision Making

Compliance, 2007). Employees can take any number of actions without retribution if they suspect a violation, such as raising ones ...

School Principal Shortage And Preparation

In 2006, Ryan reported there was a serious shortage of principals in the entire Northeast region of the United States, encompassin...

Analyzing the Film Adaptation of The Rainmaker by John Grisham

tradition of good vs. evil, the inexperienced novice is cast in the role of David facing off against Goliath, the legal dream team...

Stroke Victims and Their Rights

The generic term "stroke" refers to a cerebro-vascular accident (CVA), which may occur on the left or right-hand side of the brain...

Paul Cronan Case Study

but she had overheard other workers making threats to lynch Cronan if he returned to work. He called and asked to be put on medic...

Sports Gambling and the Ethical and Moral Concerns It Arouses

to throw a game. Greed is often at the crux of sports gambling. Players, even if they are doing rather well, may be lured by easy...

Ethics for Business Research

sure treatment is safe before administering it has also restricted the way those suffering may be helped for example AIDs patients...

Robert McNamara/An Ethical Analysis

film, McNamara discusses several of the primary lessons to be learned from wartime experience, which are covered in detail in his ...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Skirts; Culture and Influences

than limited to only fashion, opening up a wider variety of influences. This Turkish-Cypriot, was actually born H?seyin Ca...

“My Sister’s Keeper” by Jodi Picoult

fight for the right to choose what happens to her own body. The mother, acting as the attorney on the behalf of Kate, clearly stan...