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Essays 31 - 60

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Race Relations/Jacksonville, FL

Then, you could go on to address the topic of race relations in Jacksonville from a broader perspective, which encompasses a brief...

Southwest Airlines' Market

the airline is also a low cost airline but seeks to differentiate on service it is not the very cheapest, to we need consumers tha...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

3 Aspects of HRM

issues continued to be emphasized in the 1970s and 1980s as market competition became more intense (Morrow, n.d.). The invention o...

Human Resoiurce Management in Public Organizations

survival means a profit needs to be made. In the public sector the ultimate failure is to fail the community with social consequen...

Is the Study of HRM in an International Setting Still Relevant in the 21st Century?

practices then it is HRM rather than international HRM that may need to be studied by further HRM managers as it is certain that i...

Human Resource Challenges in China

model that China is moving to embracing more market forces that the former demand economy means that there are different pressures...

Assessment of a Paper Regarding Iranian HRM Practices

social context of the area, seeing Iran as an example of a developing country as well as a divergent culture. The development o mo...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...

Questions on HR Management

example used to increase production capacity due to sudden increases in demand. Croucher and Brewster (1998) argue that this model...

Planning to Implement Strategic HRM at an Airline

market leader position for flights between the UK and Ireland. The company has archived this by careful strategic managem...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

How Employee And Industrial Relation Issues Are Related To Strategic HRM

simpler task of overseeing independent functions, and operational effectiveness determines a companys relative performance (Porter...

Human Resource Management Trends

training program that should be included is that of cultural sensitivity training (Banerjee, 2007). This all means the human resou...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

External and Internal Influences on HRM

much deeper than this. The beliefs are the guidance that gives rise to the morals and the norms. If it is believed that a company ...