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Essays 31 - 60

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Minorities in Higher Education

In one article the author notes that, "Flawed government policies and negative stereotyping of minority men have limited their eco...

Accreditation Need and Distance Education

online" (MacGregor, 2001, p. 77). Although distance education encompasses all of the venues identified above and more, in todays ...

Student Posed Questions Answered in a Trio of Essays

When something needs to be done, it is often the consumer who has to do the leg work. Another pet peeve involves people who drive...

Higher Education Trends

or is hired for a position. Employers see the degree as a sort of prerequisite. Even if the degree has nothing to do with the posi...

Higher Education and the Curriculum Inclusion of Thomas Paine

(Generation Terrorists, 2004). In England, however, he was looked upon with great distaste as he stood, perhaps, for all that t...

Past and Future of Educational Institutional Advancement

20, 2004. The key factor in the lotterys approval by the voters was the promise that all proceeds would go directly to Tennessee ...

Education and Views of John Kerry and George W. Bush

Kerry further thinks that due to the demands foisted on the nation by the presence of a new global economy, all children must rea...

Higher Education in California

in both US and CSU systems (UC Office of the President, 1999). To help with tuition, the state adopted the Cal Grant program to he...

Education According to Newman

of itself, has remained a distant second to the pursuit of capitalism, one can readily argue that Newmans own pursuit of education...

The Challenges and Experiences of Aboriginal and Islander Tertiary Education Students

any hint of shame mixed in with the pride. In some way Higgins already felt different, otherwise she would not have felt this conf...

Higher Education in the Supreme Court

question, as well as the basic rights of student athletes who are often governed under the auspices not just of schools but of ind...

Financing for Collages and Universities in Seven Countries; A Comparative Study

system is predominantly public system where public universities are deemed superior to private institutions and gain the more qual...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...