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Essays 91 - 120

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Democracy and Education

In four pages democracy and its demands are examined in terms of social ideals and education's role....

Teaching Character Education

Jean Piaget and also on the philosophy of American educator John Dewey (Barger). This model of moral development pictures children...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Significance of Nineteenth Century Women

romances, and their association with violence discloses the cultural anxieties about nation-making. Samuels reads the figure of wo...

SUPPORTING INTEGRITY AND DISCOURAGING CHEATING IN HIGHER ACADEMICS

In a "good-news-bad-news" scenario, a recent study among 1,222 graduate students at a higher educational institution in the United...

ANALYZING FREIRE AND LOEWEN: A COMPARISON

a progressive, he was also a white supremacist (McLaren). As a result, when he got to Washington, he segregated the federal cafete...

Student Retention in Higher Education

to minorities or to any particular region of the nation. In relationship to what can be done about this problem there are unders...

Learning Styles And The Mature Learner

themes relative to the mature students first year in higher education degree courses that lent themselves to success, including: a...

Academic Dishonesty

of proper citation but rather those who knowingly involve themselves in academic dishonesty. One author notes that "Basically, c...

Academic Honesty and Plagiarism

of plagiarism noted many students may feel that if a research topic is the same in two classes they can simply change the wording ...

Should The Number Of Absences Be Limited

teacher and all the other students in the classroom. Medina (2008) reported that about 20 percent of New York Citys elementary sch...