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Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

California Colleges and Universities

also numerous changes to the accreditation process, some of which have to do with distance education. And, there are special provi...

Three Events in the History of Higher Education

the fees and students came from "all walks of life," but primarily from the "poorer families of knights, or from among townspeople...

Higher Education, Affordability, and Community Colleges

This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...

An Identity for Universities

In 2997, Robbins wrote an article about the need for colleges and universities to have a theory and clear identification. She offe...

Evaluating Web-Based Courses

As more and more higher education courses are offered Online the usability of the design and process are essential. This paper dis...

Lone Star College System

Lone Star College, founded in 1973, is the largest higher education institution in the Houston, Texas area. It is also one of the ...

Policies of Higher Education in Scotland

This paper addresses the policies and stance of higher education in Scotland. The author also includes future proposals for integ...

Accreditation & Regulatory Education Agencies

scope of service" (Eaton, 2001, p. 38). As this suggests, a college or university specializing in a specific field of study would ...

Effects of Academic Dishonesty on Higher Education

al., 2008). A 2002 study of nearly 50,000 undergraduate students in various U.S. colleges and universities conducted by Professor...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Changes in Higher Education Due to the Internet

the graduates of these universities and is designed to deliver courses former students can take to "continue their education after...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Du Bois & Washington on Education

times, Washington endeavored to alleviate the fears of the white majority by emphasizing that black people were not a threat to th...

Parental Issues in Education

home-schooling vary, in general home-schooled children do very well in higher education. This is attributed to the fact that home ...

1990s American Education Legislation

In order to fully understand how legislation impacts the U.S. educational system, and also to consider the problems that are inher...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

Governance Considerations for Expansion of a US University into China

The culture and governance in the US and China are very different. The writer looks at the way these may impact on higher educatio...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...