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Essays 1 - 30

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Haas Dyson/Writing Superheroes

to explaining how children make use of semiotic resources is how this body of research relates the purposes played by oral languag...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Gender in Media - The Effects of Stereotyping

of the most fundamental and basic components of human culture. This is evidenced by the fact that various cultures across the worl...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

In Defense of Gaming

the most important issue is "the way youre thinking that matters" (Johnson 40). In other words, Johnson focuses on the fact that ...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Representation Of National Identities In Media - A Case Study, News Coverage Of Turkey On The Doorstep Of European Union (EU).

of power. The aim of this research paper is to ascertain the way in which the power is used to represent national identities in th...

Walcott's A Far Cry from Africa

this there are opposites that indicate the narrator is confused and lost and in something of a frenzy to find some balance, and id...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...