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Essays 361 - 390

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

U.S. Grand Strategy Models

give up their nuclear weapon technology, examples include Israel and India (Posen and Ross, 1997). It is not worth alienating a fr...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Bond Yields

overall interest rated were higher, and as such the yields need to match this. It is interesting to note in all cases that there w...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Strategies and Risks at Starbucks

on the company) was its aggressive expansion strategy from out of the Pacific Northwest, which was, in a sense, to blanet each met...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

SWOT Analysis of Unilever's 'Path of Growth' Strategy

seen as a weakness, but this also leads to a greater level of input to the decision making process and reduces the issues of bound...

STARBUCKS - MISSION AND STRATEGY

Discusses strategies for Starbucks Co. There are 2 sources listed in the bibliography of this 4-page paper....

SC JOHNSON CASE STUDY

idea of how to buy in bulk. He or she knows the ins and outs of negotiating with a company like S.C. Johnson when it comes to proc...

Strategies to Survive and 'The Open Boat' by Stephen Crane

this situation held certain peril for these men. Second, the omniscient view has allowed Crane to describe, in a birds eye...

Health Care, Bigotry, and Prejudice

This paper considers various strategies that can be applied to prevent prejudicial relationships between health care workers and p...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

STARBUCKS AND STRATEGY

of the coffee house, not necessarily just sell coffee. This is why a great deal of time and effort goes into...

Robert E. Kelley's How to be a Star at Work

star at work." Kelleys research with Bell Labs discovered that workers and bosses often did not even have the same "idea" of who ...

WAL-MART AND QUESTIONS

This 4-page paper answers questions about Wal-Mart including business strategy and sustainability....

WAL-MART, ITS STRATEGIES AND ITS CRITICS

also not made it a secret that it despises unions - in 2005, the company said it would close the first of its stores anywhere in N...

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...

Thornton Wilder's 'Our Town'

This paper consists of 5 pages and discusses plot, purpose, characterizations, structural strategy and how the conclusion reflects...

Study Questions on Philips Electronics

In five pages business strategy, value chain methodology, and core competence questions regarding Philips Electronics are examined...

Analysis of Julius Caesar and Writing Strategies

Julius Caesar is analyzed in five pages by considering 6 writing strategies....

Question IV of a Reebok Analysis

In five pages this paper examines Reebok International in a consideration of BCG matrix, major policies, and strategy implementati...

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...