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Essays 61 - 90

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

Examination of 'The Wife of Bath and the Mediation of Privitee' and Essay Response

In the end of the essay the author notes, "She expropriates herself: she makes of herself a sign, she publishes herself, as if she...

Child Development and the Effects of the Internet

In seven pages this paper examines the possible effects of the WWW on child development. Ten sources are cited in the bibliograph...

The History of the Internet

it is known, had emanated from the history of Silicon Valley. The 1970s ushered in the Silicon Valley phenomenon. The name Silico...

The Future of Mass Communication

going from town to town, to spread the word. Of course, there were no teleophoens then either. In between the old days and the n...

Critical Analysis of the SafeSurf Website

website does it tell the viewer exactly what SafeSurf does, who it does it for or what the consumer appeal may be. The design c...

Evaluation of a Website's Customer Service

the customer can expect their package in 1-2 weeks. It does not, however, indicate what kind of shipping is involved. They do not ...

Spain's Kia Motors

In a paper consisting of seven pages the nine criteria featured on the Internet website http://www.efqm.org is utilized in this an...

Company and Product Review of PowerLeap

In five pages this paper discusses the PowerLeap company and its online computer systems upgrading products as featured on its web...

Website Review of Craig School of Business

In two pages this paper critiques the business school's website at http://www.craig.csufresno.edu in one paragraph and provides im...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Nonprofit Organization Do Something

In three pages this inspirational nonprofit organization for young children as represented by its website http://www.dosomething.o...

World Wide Web and its History

modern version of hypertext. It was Ted Nelsons ideas that inspired Timothy Berners-Lee. The World Wide Web began in March...

Internet2

of many different classes and meetings that will take place throughout the year, giving the viewer an idea of the extent of the or...

Vital Signs/Multi-Ethnic Groups in US

pressure) is a chronic condition that constitutes a major risk element for both coronary heart disease and cerebrovascular disease...

History Website Evaluation

very easy for the adult who simply wants a brief understanding of the period. This site also offers many different museums which...

Educational Impact E-Text

a valuable feature as it answers many of the questions that teachers might have about the framework. While the student researching...

The Coco Store Website's Interface Design

taking advantage of users intuition and prior experience. Background information What is a human-computer interface? In regards ...

Risk Management and Construction Information Sharing on the Internet

explicit goals that have been formally established for the organization. Oakes, Townley and Cooper (1998) write that business pla...

An Organizational Website Evaluation

in regard to the web site at hand, this organizations principle mission is to create balance, but a question lingers as to whether...