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Essays 1471 - 1500

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Lunds Hotels' Marketing

In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Market, Technology, and Smart Cards

In thirty five pages this paper discusses the financial and etechnology possibilities offered by smart cards in this market consid...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Issue One of Responding to Market Outcomes

In five pages this paper argues that the conservative perspective is superior to radical or liberal counterparts in a consideratio...

Malaysia's Online Marketing

In eight pages this paper discusses Malaysia in a consideration of online marketing of goods and services. Twelve sources are cit...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Marketing The Bear Creek Golf Course

This paper examines the marketing strategy involved in promoting the Bear Creek Golf Course. This twelve page paper has two sourc...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Single European Market and the EU's Control of Mergers

In ten pages this paper examines regulation 4064/89 and Articles 85 and 86 as they pertain to the merger controls exerted by the E...

New Running Shoes' Line and Market Research

In ten pages this paper considers a new athletic shoes' line in an examination of appropriate market research with such approaches...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Australasian Global Marketing and the Role of Technology

In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...

Decimalization of the Stock Market

In ten pages this paper discusses the stock market and how it is finally moving toward decimals after years of using fractions. F...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

European Financial Markets and the Euro Currency's Influence

In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Marketing Research Firms and 'Unnecessary' Copyright Laws

In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...

Export Markets and the Significance of Distributors and Overseas Agents

In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Financial Markets and Software Agents

In twenty pages this paper examines present and future financial market uses of software agents. Fifteen sources are listed in ...