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Essays 421 - 450

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

A Company Case Study of Amazon.com

In this paper consisting of five pages the company created by Jeff Bezos in 1994 is examined in terms of SWOT analysis and examina...

Comparing Amazon.com with Barnes and Noble

of the art. Weaknesses --Customer service has always been lacking as too much time is spent resolving problems. --Overuse of ...

Human Capital Valuing and Wal Mart, Ford, and Amazon.com

Human capital valuing and its problems are considered in a discussion of these three companies and human resource management polic...

Concpets of Controlling, Leading, Organizing, and Planning as they Relate to Amazon.com

well as goals. The business policy will be a generalised value. For example, some companies may have a policy regarding fair trade...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

NextPart.com Outlook

In seven pages the services of this online company that matches recycled auto parts to buyers and sellers are examined and its out...

A Business Analysis of Amazon.com

In a paper that contains five pages this ecommerce online marvel is analyzed by using SWOT analysis and through an application of ...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Analysis of Jeff Bezos' Amazon.com

(Hoovers, 2001). Bezos describes the birth of Amazon.com. As Bezos was working on Wall Street, he saw that Web usage was growin...

Yahoo.com and Hartford Company Hypothetical Merger

In ten pages this hypothetical merger is examined in a consideration of possible problems as a result of such a merger, corporate ...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

Six Questions About Amazon.com Answered

to sell its own goods; promote the items of its many associated independent resellers; or promote the sites of its several retaile...

Core Characteristics of Liquidation.com

with the firm controlling payments, which means that have an increased role in the transaction, but also increased knowledge of th...

Presentation of Amazon.com

are not physical books and allow for high levels of efficiency on the supply chain. Other digital downloads are also available, in...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...