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Essays 121 - 150

Assistant General Manager, a Job Analysis

This essay offers a job analysis and description of the assistant general manager's position at Boston Market. This paper begins b...

Case Study Psychological Research

In this scenario, a counselor is conducting a research study of the resilience of children whose parents have recently become divo...

Dynamic Cybernetic Team Model

A scenario of disaster plan at a hospital is used as the basis for this essay. The scenario is described briefly, including commen...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Should a Nurse Assist in the Suicide of a Suffering Patient

looking at a potential scenario where a patient seeks the provision of narcotics with the intention of ending their life the nurse...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Scenario with Cogntive Theory

plan is to return to school so that they can both get better jobs. They are presently stuck waiting for an opening at the shelter....

Why an IT Project Failed

as a former, but more simple, IT project took 2 years this should have been a warning sign. The two year time scale was only for t...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Investment Assessment for the Hot-N-Cold Hangout

net revenue is 180,000 per annum. Next we need to calculate the set up costs, these are the costs all based on the costs required ...

Comparing the Potential Benefits of Outsourcing and Retaining an In-House Warehousing System

be accompanied by a transfer of control over the stock (Mintzberg et al,2008). 2. Options and Analysis There are some potential...

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...

FAR 4 Scenarios and Solutions

years. The bid must also meet DOD requirement for domestic and integrated, worldwide, public affairs campaigns. Under FAR 9.103, b...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Sexual Harassment Case - Co-Workers

be defined as a sexual act and it made Peggy uncomfortable. According to the law, it is up to Peggy to do certain things before s...

Nursing Leadership

that the working environment of the scenario is lacking, as the two nurses who are moonlighting, if this accusation is true, may h...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Modern and Traditional Costing

in general. However, there may also be times when the use of this may not always be beneficial, there may be times when other stra...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Workplace Dilemmas and Ethics

not necessarily be unethical, it will depend on his contract and he may simply be a poor leader. There are a number of ethical i...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...