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Essays 1981 - 2010
In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...
drink operations include the business of Seven-Up International. Pepsi beverages are available in more than 190 countries (PepsiCo...
In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...
In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...
In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources ...
In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...
In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...
In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...
In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...
This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...
"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...
Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...
route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...
This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...
are involved in textiles and other such industries, but it is the high-tech category on which it pins its hopes for prosperity. S...
A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...
In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...
In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...
In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...
International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...
In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...
In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...
in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...
This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...
In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...
In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...
In five pages this paper supports the argument that marketing is a discipline and not a science. Two sources are cited in the bib...
Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...
In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...
In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...