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Essays 511 - 540

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

Comparing APT and CAPM

if a singe company is invested in then there will be a specific risk; it is this specific risk for which the market will not provi...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

Physical Evidence and Marketing Services

it how it will gratify that need. This is important for goods and service, but we may argue that this is more important for servi...

Italian Business Culture

of prescribed gender roles. Societies that express a high degree of masculinity (MAS), as versus femininity. High MAS cultures are...

Higher Education, Affordability, and Community Colleges

This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Marketing Nigeria As a Tourist Destination and Improving Its’ Image

other developing countries with lacking infrastructures have pursued tourism as a sustainable economic policy. The idea of touris...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Sri Lanka's Packed Sugar Economy

In twenty pages this paper considers research regarding Sri Lanka's market of packed sugar, global expansion, and its pros and con...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

France and United States' Luxury Hotels

In six pages this research paper examines luxury hotels in a comparative analysis of markets in the United States and France with ...

Music Lyrics and Violence

In six pages this research paper discusses the violence report by the FTC, entertainment industry marketing regarding children and...

Imagery in Poetry by Samuel Taylor Coleridge and Christina Rossetti

the bird with his crossbow. With this act, which apparently was motivated by pure blood-lust, the Mariner sins not only ag...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

Annotated Bibliography

1969 and has numerous updates as well as many citation in other works, both tutorial and research papers, for example it is cited ...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

India as a Market for PC Sales

In seven pages this research paper discusses computer sales in a consideration of India's personal computer market. Six sources a...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...