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Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Media Access: National Security Versus Public Access To Government Function

(Killian, 2005; Henning, 2005b; Sapino Jeffreys, 2006). II. UNDERSTANDING THE LAW THROUGH COURT RULINGS The precedent-setting ca...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...