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Essays 241 - 270

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Serial Killers Versus Mass Murderers

outcast or recently being fired from a job can trigger an individuals compulsion to enact revenge against those who may or may not...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

The BART System: Defects And Problem-Solving

an economic and political undoing of enormous proportions. BART was faced with much the same predicament in 2005, grappling with ...

Online Coverage Of A News Story: Comparison

to exhume personal details of the episode that bear no benefit to the reading audience other than to give them an inside glance to...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Witness to Jonestown, An Analysis

Witness to Jonestown, provides a film that commemorates the thirtieth anniversary of an event that is indelibly etched in the memo...

Mass Messa di Gloria by Puccini

which is when it was composed. Biographical data As previously mentioned, Giacomo Puccini (1858-1922) is, of course, most noted ...

Second Vatican Council and Roman Catholic Church Changes

(Huebsch, 2003). New rites were formulated and the new Mass was ready within a year. On the first day it was allowed, Pope Paul VI...

Frankfurt School & View on Mass Culture

way, attempted to "fix" Marxism and their ideas came to be known as "Critical Theory."5 When Horkheimer became director of the Ins...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Mass Incarceration

This research paper pertains to the mass incarceration and highlights the fact that New York City has reduced in jail population. ...

Problem of Mass Incarceration

This research paper discusses the problem of mass incarceration and how it should be addressed. This paper is associated with powe...

Email As A Data Collection Channel Within A Research Methodology

The use of email and inline mediums in the research process is increasing. The writer looks at issues associated with the use of e...

3 Education Research Proposals

policies, implementation and use may occur, impacting different stakeholders. 2. Methodology To assess the way popular media a...

Women's Perception of Female Images in Ads

fashion magazine indicated greater body dissatisfaction than the control group after only a brief exposure to type of advertising ...

Nursing Practice and Otitis Media

of ear infection (Chronic otitis media, 2003). OM is a serious childhood illness because, if not properly treated, it can lead to ...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

SMEs and Banking in Saudi Arabia; Methodology and Findings Paper

There are three general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wied...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...