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Essays 901 - 930

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

The American Dream in Advertising

includes urban culture, and a variety of lifestyles, money still is important in a culture that demands the consumer to "buy now" ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Brazil and Gender Roles

Gender is discussed in this context. Brazil is the country of focus and issues such as media, religion and relationships are discu...

Public Perceptions of Law Enforcement Officers and the Impact of the Media

In eight pages racism and famous cases are among the topics discussed in this consideration of how the media depicts police office...

Sports Broadcasting as a Career

In five pages this paper examines the importance of a media career as a sportscaster. Five sources are cited in the bibliography....

2000 U.S. Presidential Election

In seventeen pages this paper examines how the media portrayed candidates George W. Bush and Al Gore with an illustration of philo...

Presidential Race of 2000 and CNN Media Bias

In eight pages this paper argues that CNN exhibited media bias during its 2000 presidential race coverage and includes such topics...

Steel Worker Catherine Burgess

In five pages Catherine Burgess, who has worked in mixed media sculpture that is steel based for more that two decades, is discuss...

Reasons Behind Presidential Campaign Success

In six pages this paper assesses whether media coverage or monetary contributions are most responsible for presidential campaign s...

Analyzing How the Media is Influenced by Society

In a paper consisting of 5 pages the ways society can influence the media are explored in terms of advertiser's pragmatic and theo...

Political Economy and the Mainstream Press

In five pages this paper examines the correlation between the political economy and the media with violence promotion and the US p...

Popular Culture and Media Portrayals of Child Abuse

The ways in which popular culture and the media publicly portray child abuse are considered in this literature review consisting o...

True or False That the Media Exhibits Liberal Bias?

In twenty four pages this paper considers whether or not the media exhibits the liberal bias it has been long accused of. Eight s...

Young Men, Violence, and its Causes

In five pages this paper examines drugs, poverty, and media desensitization as possible causes for young men's violent behavior. ...

Media Violence and its Impact

In six pages this paper assesses the impact of media violence with the recent spate of school shootings among the topics discussed...

Censoring TV

In 6 pages this paper examines television censorship in a consideration of media watchdogs, parental controls, v chips, and rating...

Winning the 2000 U.S. Presidential Election

In six pages this paper discusses the role of the media in shaping public perceptions regarding the 2000 presidential election and...

Media Images of Gender and Race

are not given the same fair treatment by the media as others routinely receive. Regardless of the color of ones skin or the sound...

Not All Cloning is Bad

With hysteria over the possibility of human cloning in the media, this paper makes an argument in favor of the practice, focusing ...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Second World War Newsreels

In five pages the Second World War's black and white newsreels are examined in terms of their historical importance and also discu...

Voting Behavior and the Influence of the Media

route. He notes that the "balance of coverage provided by the media is only worth worrying about if the media are influential" (R...

Arguing About 'Fantasy Violence' Facts

A 2000 article by Richard Rhodes regarding the media depiction of violence forms the basis of this paper containing five pages and...