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Essays 181 - 210

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Pop Culture and The News

Art often imitates life, particularly in American media. This paper compares the media frenzy over the Clinton-Lewinsky affair wit...

Coexistence of Media and Sports?

In eleven pages this paper argues that the sports and media are not dependent upon each other but could exist equally well indepen...

Media Depiction of the Affair Between Bill Clinton and Monica Lewinsky

In nine pages ths report discusses media politics in terms of how this extramarital affair between the President of the United Sta...

The Media Bias Conundrum

half-wits, for example (Alterman, 2003). While clearly to the right, Coulters rants appear infantile. Bernard Goldberg also sees m...

Truth and the Media

package, however, the effect is the same. Regardless of the media, journalistic irresponsibility is there in one form or another ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Patterns in Media Ownership

is not only that of empire building, but also that of mergers and acquisition, on one hand it is consolidation as expected with an...

Coverage of African American Male Celebrities

relatively minor misunderstanding that in the context of his rough neighborhood might have happened to anyone else. Because it is ...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Media and Global Terrorism

In eight pages this paper examines the issue of terrorism and whether or not coverage by the media encourages rather than discoura...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Journalistic Bias, Disasters, Relief and the Media

role for journalists. Agencies such as the Red Cross and World Vision depend heavily of the power of visual imagery coupled with ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...