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Essays 421 - 450

Health Care's Future and Managed Care

of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Effects of Downsizing

In five pages effects of downsizing on the company as well as its customer relationships are examined. Twenty sources are cited i...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Pacific Bell's 2 ISDN Approaches

In two pages this paper examines the FasTrack Centrex ISDN and FasTrack Primary Rates ISDN approaches in a consideration of what c...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Earnings' Inequality based Upon Gender

equalising with the males. In 1975 the ratio for a man in the upper earnings was 2.58 of those in the lower. In other words, highe...

Investment and Business Ethics

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

'Win Win' Employee Empowerment Situation Creation

In five pages this report considers the issue of employee empowerment and examines how organizations can use this to their advanta...

Manufacturing, Customer Satisfaction, and Total Quality Management

an award that recognises outstanding quality in commercial organisations (Pyzdek, 1996). Part of their move towards quality...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...

Rao and Steckel's The New Science of Marketing

Chapter 2 addressing segmentation, the authors state that "a products customers account for 80 percent of the products sales" (Rao...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...