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The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Communications and Technology

on the other hand, are also good for long-distance conversations (almost anywhere and any time), and again, if you want to get inf...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Small to Medium Sized Employer's Fictitious Compensation and Benefits Package

We can argue that the additional benefits are based on the model of social man. The first issue the employer was likely to have ...

School Library Media Centers and Copyright Law Considerations

copy machines notifying faculty and students of copyright provisions have been just one of the precautions that have been taken (C...

Myanmar and Function of SMEs

Asian currency crisis of the late 1990s Singapore was on target to overtake the United Kingdom in per capita GDP. It suffered alo...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

Media and Ethnicity

of the white mans world, the world that first created the news in the United States. The reporter, for example, no matter what rac...

Gender and Portrayal by the Media

to see such subjects as homosexuality, bisexuality, transvestitism, and transgenderism. These are concepts that run counter to ou...

Media as a War Tool and Embedded Conflicts

I believe democracy flourishes when the government can take legitimate steps to keep its secrets and when the press can decide whe...

Questions on Social Economic Inequality Answered

logical because it, ultimately, benefits all citizens. Presented as straight type, with no accompanying art work or graphics -- a...

Media and the Criminal Justice System

that jurors, witnesses and attorneys are not prohibited from writing books after a case ends, and this could substantially impact ...

Process of Health Promotion in the Media vs. Peer/Family Influence for Individual Change

be argued, then, that peer and family factors play a major role in how health messages are spread to change at-risk behaviors. Pu...

Small and Medium Sized Enterprises and the eSupply Chain

reach the ultimate end user. "Logistics" formerly was that area of the organization to which underperforming individuals were sen...

Uncertainty and Culture Change

parents for the safety of their children, wanting to know where they are and who they are with. There is an increased feeling of t...

Gender and Media

it is also important to recognize the way common standards, including stereotyping and the creation of the double standard, have b...

National Identity and Internet Media Outlets

previously amicable. Still others contend that despite all its past and present global eruptions, nationalism has not been a sign...

Media Messages Content Analysis Abstract

for making specific inferences from text to other states or properties of its source" (103). Essential to Krippendorffs (1980) vi...

Communication Theory Q and A

valence is related to how much one either likes or dislikes unexpected behavior (Burgoon, 2005). Communicator reward valence is re...

Nursing Practice and Otitis Media

of ear infection (Chronic otitis media, 2003). OM is a serious childhood illness because, if not properly treated, it can lead to ...

Overview of Music Videos

as we know them today really got started with the launch of MTV (Music video, 2005). A brief timeline of the development of the m...

Punk Music in the Buddha of Suburbia and Trainspotting

Trainspotting, while music is present, the theme does not pertain to band life. Still, one could equate the two as rock n roll is ...

Corporate Interests and Monetary Benefits Reaped by Media Conglomerates' TV News Usage

TABLE OF CONTENTS I. Chapter 1: Introduction Purpose Rationale Research Questions/Thesis Statement II. Chapter 2: Review of...

Children and Media Violence

games and the computer, it rises up between 35 and 55 hours a week (Gentile et al., 2004; 1235). Through this much media exposure ...

Minorities and Low Income Groups and Investigation of Differences III

likelihood of ... overrepresentation in the criminal justice system" (Smith in Hanson, 2000; p. 77). Hispanics Point. Stud...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

1997 Tobacco Deal and its 1998 Renegotiation

and accepted deal are as follows. By 1997, published reports alleged that the use of tobacco kills approximately 440,000 American...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...