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Essays 631 - 660

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Advertising on YouTube

new supervisor is not substantial. Also, while missing an important meeting is not always grounds for dismissal, it is likely the ...

Barack Obama and the Rhetorical Skeleton

to be reducing altitude; since they were on combat patrol they assumed it was an attack (Schank 305). He finished by saying he tho...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Drill Baby, Drill...Still?

In the 2008 Presidential campaign, Sarah Palin flippantly outlined her proposal for getting...

Fred Thompson and Philip Martin

ask what kind of access Martin is getting to the candidate for the significant contribution hes making. But even more troubling i...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Homegrown Terrorists: The South During Reconstruction

War, more than 3,000 freed blacks were murdered by Southern terrorist organizations. In the mythology of the "lost cause" and the ...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Antismoking Campaign Strategies

goal of decreasing the prevalence of adult cigarette use to less than 12 percent, the CDC analyzed the data gathered by the 2008 N...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

Marijuana Propaganda verses Fact

Our society has changed radically over recent history. One of the reflections of this change is an evolution in the way that...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Health Communication Information Strategies Overview

This paper offers an overview of health communication campaigns, their effectiveness and the strategies they utilize. Five pages i...

EMAIL MARKETING TESTS -- A PROCESS

Analyzes the results of an email campaign, and suggests methods to interpret data. There are 3 sources in the bibliography of this...

Overcoming Slavery in the 1870s

This paper reviews key historical writings like Alexis de Tocqueville, Abraham Lincoln's campaign speeches and the 1848 Declaratio...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Using e-Cigarettes to Quit

This paper provides a proposal for a statewide quit smoking campaign. The paper discusses how the program will be funded, a detail...

Answering Questions from Text

This 3 page paper gives answers to three questions about voting and politics. This paper includes positive and negative aspects of...

Guinea Worm, Eradication Program

This paper describes the Guinea Worm Eradication Program, which was implemented by the Carter Center. This campaign has had remark...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Sexism in Cultural Artifacts: Dr. Pepper Ten is "Not for Women"

heavily muscled "action hero"-type spokesman who rampages through a jungle, punching snakes, firing a laser rifle, and ensnaring h...