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Essays 301 - 330

A Case of Trademark Confusion

properly! The development of trademark law was based on the desire to protect the interests of companies and to allow for distinc...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

GOOGLE AND BUSINESS MODELS

the firms position and activities in the value chain, and how the company captures part of that value created through the chain (B...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

OPRAH WINFREY: CASE STUDY ANALYSIS

employees on staff. Because her show was so successful, Winfrey (through Harpo) was able to gain ownership and production c...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Employment Conditions and Legal Terms

In five pages the Fair Labor Standards Act and Employment at Will are considered within the context of the cases Donovan c. Transw...

Yachting and Business Adjustment

In five pages a Seawind Boats, Inc. business manager's proposal is presented in terms of profit alternatives with a shift to manuf...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Organizing Function Of Management: Knowledge And Technology

decisions; rather, it extends deep into the very core of the company so as to assemble an operation where every single entity work...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

BCG Matrix Concept and Use

gout of fashion quickly, but this is not always the case. Stars may require a high level of marketing support and it is possible f...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

MICROSOFT INC.AND THE SUPPLY CHAIN

on paper, words were typed on cathode ray tubes, then stored on floppy disks. Apple was another that dove into the computer realm ...

DUKE V. WAL-MART INC: CLASS-ACTION QUESTION

women employed at any Wal-Mart retail store in any capacity since late 1998, who might have been subjected to Wal-Marts "challenge...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...