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Essays 751 - 780

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...

The History of Wal-Mart

branched out from its Arkansan roots (Wal-Mart (a)). The corporation opened its home office and first distribution center in the n...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

A Business Dilemma and the Ethics of Immanuel Kant, John Stuart Mill, and Thomas Hobbes

a fair and equitable return for the business owner and his or her investors. Clearly, the world has become far more complicated a...

Physician Drug Freebies and Ethics

first place and eschewing the monetary aspect so often clouding ones ethical perspective. "Looking back now on all previous attem...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Free Market, Private Property, and Freedom of the Press

paper is to explore that complex relationship as it falls under the liberal philosophy, that great tradition epitomized by such ph...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Fluor's Dedication to Integrity

there are other outside influences. In ethics of choice, Kantian philosophy dictates that intention or consequences can aff...

Australia's Orix Fleet Services Planning

In six pages this Australian owned subsidiary of a Japanese company is discussed in terms of goals, performance, and parent corpor...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Ethics and Personalized Medicine Science

Two obvious questions linked with personalized medicine are: * Who can receive such personalized treatment? * Who pays for that pe...

Scope Of Business Within The American Society For Quality (ASQ)

as a method of management that stresses its focal point - and bottom line - on utmost quality, there are a number of consideration...

Unilever in Brazil

and Camperio already had an 81% share of the market. Each of these brands has its own individual market position within the laundr...

Motivation at GE

within the company and motivate it so it was targeted towards company goals. GE was criticized in the 1980s for having an unrespon...

Airbus Case Study

has been the dominant supplier of aircraft. It was only in 1970 when Airbus was formed that a potential long-term competitor becam...

Gateway's Distribution and Marketing

That approach could have worked well enough had the end users been agreeable, but they were not. Dell and HP sold many PCs in adv...

Edmondson's "BMW's Dream Factory" - Examination

Individuals from all strata of the corporation work elbow to elbow, creating informal networks where they can hatch even the most ...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

History and Financial Position of Merck

this once giant drug company is definitely suffering a mid-life crisis. Background Merck, which is headquartered in Whiteho...

Philosophy and Business Ethics

In five pages business ethics are examined through applications of theories by philosophers David Hume, Immanuel Kant, and John St...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Analyzing the Merck Corporation and the River Blindness Cure

refused to contribute financially and so Merck continued to kick in more and more money. In summary, according to the case study, ...

A Business Consideration of the Fictional Artemis Sportswear Company

operational costs is having different brands within the company use the same distribution channels (Porter, Harris and Yeung, 2001...

The Accounting Practices in a Modern Business

flow (Scanlon, 2002). Later on in this paper, well discuss exactly how the Rigases family was able to inflate the subscriber accou...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Japanese Knotweed Eradication Company Business Plan Setup

risks of soil erosion and flooding and also reduces the biodiversity of an area where there is an intrusion due to the rate and na...

Cause Related Marketing and Companies

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...