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Essays 151 - 180

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

United States' and Its Citizens Reputation Enhancement

With the use of a scoring system and a sample of non US citizens it is found that the most negative perception exists in the non C...

Investment Analysis of the Coca Cola Company

has brand strength ("Coca Cola Company SWOT analysis," 2005). The brand also has staying power. It is something that has been sold...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Aristotle and the Idea of the "Good Life"

it mean for a person to be functioning well-or in this case, to be functioning to his highest capability? Its more than acquiring...

The Book of Good Love by Juan Ruiz

dungeon and as such is nothing more than a simple fun work (The Book of Good Love of Juan Ruiz Archpriest of Hita, 2007). There ar...

Ethics in Public Relations

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Defining Public Relations

known as the two way street model of public relations, where there is an attempt to help communication take place bilaterally rath...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

W.D. Ross and the Philosophy of Pleasure and Pain

a world in which there is much pleasure but the people are vicious, unless they derive pleasure from viciousness, which seems to b...

BUSINESS TOOL TEMPLATES: AN ANALYSIS

also useful for the health care plans that are bidding on the business - it lets them know who the competition is, and where they ...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

Sam's Club (Web Site Review)

reveal different offerings such as health care, optical, and auctions. The auction area for example is something much like eBay wh...

COACH INC. AND ANALYSIS

Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxur...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Criminal Justice - Difficult Questions

these agencies funded? Should administrators be concerned about financial waste or should they spend every budget dollar to demons...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

COMPETITION IN THE GOLF EQUIPMENT INDUSTRY

study entitled "Competition in the Golf Equipment Industry in 2008" points out that golf has been around for a long time; for cent...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...