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Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

California and Merrill Lynch

suffered from a poor reputation during the early part of the last decade. There were scandals to come from the deals they made in ...

Problems at Merrill Lynch

preferred lists that indicated to the investors that these were sound investments. ATTORNEY GENERAL RULING Attorney General Elio...

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Public Relations

that organizational functions have to do with what directly affects the organization and society functions are those things that c...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Merrill Lynch - SWOT Analysis

and too broad (Rynecki, 2004). He replaced the massive executive team with nine top executives, including women and minorities (Ry...

Financial Institutions and Their Financial Problems

is an important addition to the bottom line in any accounting training. By investigating the financial details in corporate accoun...

Company Overview of Merrill Lynch

to incorporate in 1959 and to go public in 1971 (Powers, 2003). During the 1960s, the company diversified into government securiti...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

An Analysis of Five Investment Firms

to compare five current investment firms. The search for the five companies began at Google, where a search for "investment broke...

Merrill Lynch SWOT Analysis

In five pages this paper presents a SWOT analysis of the Merrill Lynch financial services firm. Nine sources are cited in the bib...

No Win Situation of Ted Chung and Karen Leary?

Lynch organizational strategy were to create and maintain a high-producing, successful team whose diverse and talented members sup...

Profile of Merrill Lynch

billion (Hoover Company Profiles, 2002). For the entire year 2001, the firms net income took an 8.5 percent plunge to $573 million...

Southeast Asia Tourism and Public Relations Problems

persistent and consistent repetition of a few key points, rather than the big and sensational approaches. That is not to say that ...

Questions/Public Relations in Schools

both the "organization and society" (9). Which is least desirable? This is the "One-way asymmetrical" model, as this PR model is...

Analyzing Externalities and Public Goods

determined that it was in our national best interest that we invade Iraq, as a means of securing the safety of all Americans. How...

Saving Fritz: How Much Is Too Much?

the neck but are now more often given in the leg, so that it can be amputated if a cancer occurs, thus savings the cats life (Lync...

Saving Fritz: Is There A Limit to Love?

dies is equivalent to the grief they feel for a person; in some cases it is even greater, because the animal cannot speak and tell...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Ethics and Accountability in Public Administration

construction, use and maintenance. Smiths point was that the structure itself may not be too costly in terms of initial outlay, b...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

AT&T Public Relations

it changed the formula for the beverage. Brand identity is a promise to the consumer. If the brand does something different, it wi...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Simulated Interview with a Community Resources Director

The writer presents a paper with the results of a fictitious interview with an employee of a healthcare organization looking at th...

Role of a PR Organizational Professional

press, and publicity arising from those relationships (PRSA, 2002). These days, such relations can also be called "media relations...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Different Definitions of PR

encompassing. In the formal definition of "public relations" provided by the Public Relations Society of America, the ter...

Public Relations in a Race for to be Governor

This research paper examines the function of public relations within the context of a gubernatorial compaign. The writer defines p...