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Essays 181 - 205

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Defining MNC's

The writer looks at the concept of a multinational corporation exploring different definitions of the term with examples of MNC's...

Global Corporate Citizenship

and education services, corporate activities affect everything from air and water quality to the "availability of life-saving drug...

Kodak in the Competitive Environment

complementary services such as the internet, which empowers consumers. Looking at Porters Five Forces model the threat from comp...

Analysis Large Corporation in India

school in the 1880s, 1920s and 1940s (Barnett 2010). This school emphasizes efficiency (Barnett 2010). The behavioral school emerg...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Argentine Exporting of Security Systems

would suffer a loss (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Because of this risk, it is easier for...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Article Analysis: Diversity

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

Three Graphic Artists

designed to be much more primitive and thoughtful. Wind, Earth, Water - Nature" (Greenmuseum.org, 2002). His designs are not, by...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Challenges to HRM in the Twenty-First Century

issues that could be considered when considering the changes in the labour market in conjunction with changing market needs. Issue...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Organizational Change and Influential Factors

change process and change content is also helpful in terms of change management and the changing of an organization. Change proces...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...