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Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

The Role of Leadership in TQM Implementation; A Research Proposal

TQM practices? In order to undertake this a number of sub-questions can be used to guide the research. These include * Does...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...