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Essays 361 - 390

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

Global Operations of Intel

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Entering the Field of Banking

For example, the average middle-class, American consumer can now bank online, search for the best mortgage rates online, transfer ...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Stock Market Investments and Risks

In eight pages this paper discusses stock market investments and risks in a consideration of mergers, scandals, and an analysis of...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

GE's Growing Global Presence and How It Evolved

nations. GE employs 276,000 people worldwide, including 165,000 in the United States" (General Electric, 1999; p. ibfaca18). "Mir...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

The Career and the Music of Aerosmith

the Rolling Stones. As with many other rock bands drugs could have been their downfall. The seventies image of "Sex Drugs, an...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Contemporary Marketing Success

In fifteen pages ensuring success in marketing and changes over the years are examined. Six sources are listed in the bibliograph...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...